From Bicycle Heroes

Eddy Merckx Cycles N.V. and MRM-Advice AB sign exclusive license agreement for the Nordics as of June 1st 2013

Eddy Merckx Cycles and MRM-Advice AB have signed an exclusive agency agreement for the Nordic markets as of June 1st 2013.

MRM-Advice AB will develop the Nordic markets for Eddy Merckx Cycles.

” We are excited to represent one of the most iconic brands in the industry, with a range of high end quality racing bikes with limited lifetime warranty. With interest in race cycling increasing year on year in our markets, we see a good opportunity to build a network of quality dealerships and offer them a unique range of bicycles that can set them apart.”  says Michel Bracké, Managing Director of MRM-Advice.

To know more on the philosophy of Eddy Merckx Cycles please click here

Eddy Merckx Cycles and MRM- Advice sign exclusive agency agreement for the Nordics
MRM- Advice Ab signs exclusive agency agreement for  Eddy Merckx Cycles  for the Nordics. Photo: Eddy Merckx and Michel Bracké